Did you formerly sell for your competitor? When sales professionals change employers, they are faced with a credibility gap. How can you say good things about the company that you were competing against last month? You built your loyal customer base around the products or services of your former employer. Outside of non-compete agreements and legal issues, you have an obligation to contact your customers informing them of your change. Be sure to compliment your former employer for its past history of high quality and customer care. Over time, companies change. Maybe your former employer is under new management. Perhaps it's fallen behind on technical innovation. Whatever the reason for your change, emphasize the future and the new opportunities you'll provide for your customers.
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