What do you do if you lose a sale? There are countless reasons for losing a sale. Often the reason is that you couldn't match your competitor's price or a competitive performance claim. Losing a sale can be an opportunity to learn. You'll want to know exactly why you were beaten and what you can do to avoid it in the future. You might ask your buyer; "if money were no object, would you still have bought from Xxxxxxx?" If the answer is "yes," you open the door to a discussion that may uncover a hidden agenda, or perhaps a preference that you had failed to uncover. Getting back to your buyer with lost sales questions turns up many opportunities. In fact, you might even turn the buyer around to cancel the order with your adversary.
Learn more about lost sales tactics. Call GRa today. 910.617.1817
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