Do you have an "Elevator Pitch"? If so, get off the lift at the next floor. The term conjures up images of aggravating peddlers trying to "pitch" their product in a minute or two. A pitch in baseball is meant to fool the batter to swing and miss --- hardly a mutually beneficial relationship. An "elevator pitch" is demeaning to professional salespeople that try to understand buyers' priorities, preferences and problems before promoting a product or service.
For more on Best Sales Practices, call GRa today. 910.617.1817
BTW Is an elevator going down still a lift???
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