What do you know about your customers? Today, via search engines, you can find interesting information about people. For example, if someone has written a book or published a paper, you can read about him or her on-line. The more you know about your buyers, the easier it is to bring up subjects of common interest. When calling prospects for the first time, you might mention an area of commonality. Doing so helps to create interest. Nearly everyone likes to talk about themselves, so give your buyers the opportunity to do so. Seeking Commonality is a key component of the early Relating Process.
For lots more on Relating Skills, call GRa today. 910.617.1817
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