"Yeh but.............."

When your buyers are technically wrong, do you try to correct them?  Be very careful.  It may result in an argument.  Buyers have their own opinions based on facts and based on theory.  By definition,  facts are indisputable.  However there may be differences as to how one interprets the facts.  The result of interpretation is perception or opinion.  Opinions are personal, so attempts to correct them easily may result in an argument with each individual trying to defend his or position.  In sales, I call this the "yeh buts."  It's defensive behavior - - - fight or flight.  Either response can be fatal to a sale.  To learn how to avoid the "yeh buts," call GRa today.  910.617.1817.