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Tuesday, March 6, 2012
Peddler or Professional?
Are you selling or peddling? If you remember the days of the old slick peddlers with their "silver tongues," you probably realize why salespeople get such a bad rap. Unfortunately, modern sales training still advocates many of the old manipulative peddler techniques and "tricks of the trade." I often hear the term "sales pitch" and think of the adversarial relationship between the pitcher and batter in baseball. I wonder about the old "closed probes" and "tie downs" designed to get a "yes" from the buyer. Then there's the ancient "alternative choice" and "assumptive" closes, cunningly crafted to finalize the deal. Today savvy buyers are aware of peddler tactics and seek sales professionals that will listen and understand their priorities, preferences and personal motives. For more about LISTENING SKILLS, call GRa today. 910.617.1817
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