Tricks of the Trade???

Ever look up the verb, "to sell" in the dictionary?  Words like "to Hoax", "to Cheat" and "violation of conscience and duty" jump off the page at you.  Why is selling defined this way?  It's because of salespeople being perceived as dishonest and deceitful.  Today, there are scams everywhere so buyers are particularly skeptical of sales "pitches."  The very term "pitch" is adversarial as baseball pitchers try to outmaneuver batters.  Sales trainers often are guilty of teaching "tricks of the trade" and "silver bullets."  Then there are the "tie down" techniques, the "closed probes," and the nasty, "both barrels" questions.  If one follows these selling ploys, one is reinforcing the negative dictionary definitions.  Today, success in sales depends on credibility and empathy skills.  These skills are essential, yet missing from most sales training lessons.  Learn the skills to build customer trust.   Call GRa today.  910.617.1817