Bad Training = Bad Selling

Why do salespeople fail?  Of course there are many reasons, but bad training is often the cause of sales failure.  There are few universities that offer degrees in selling, so one's sales training usually is by trial and error, or by attending a sales training class.  Trial and error is time consuming and often frustrating.  Generic sales training typically is a few classroom lessons with little or no practical application or follow-up.  The days of clever techniques and "selling systems" are virtually over.  Buyers expectations have changed.  They want to deal with salespeople that treat them as individuals; not units of production.   Effective sales training challenges people to think for themselves, being empathic to their customers' personal preferences, priorities and motives. To learn more about effective sales training for your sales team, call GRa today.  910.617.1817