"What's New???"

Is your team trade show ready?  Spring is the beginning of trade show season for the bioscience industry.  These events are great opportunities to introduce new products and to exhibit a strong corporate image.  Unfortunately many opportunities are lost because of lack- luster booth appearance or ineffective booth conduct.  Without training, many exhibitors are ill equipped to seek out serious buyers.  It's often tempting to talk about "what's new" rather than ask about visitors' specific interests.   Your new automated system may be quite an engineering marvel, but not many booth visitors are interested in a long-winded technical "data dump."  Take full advantage of upcoming trade shows,  GRa can help your team to identify real buyers, ask the key qualifying questions and perform sales winning follow-up.  Call GRa today for your free Exhibitor's Sales Guide.  910.617.1817