Thursday, February 9, 2012

Closing or Opening

 Are the members of your sales team closing or opening new opportunities?  All sales training courses teach a variety of closing techniques.  They are designed to get the buyer to say "yes" to the sale.  The question beyond the buying agreement is "what else?"  The answer to that important question will open doors to product enhancements and upgrades.  Additionally it may result in an invitation to a follow-up with other buyers.  Sales actions beget sales, so the "close" need not be a final event.   At key accounts there are big opportunities to follow-up with seminars, demos and other "opening" events that might lead to further sales.   Take advantage of the proven methods to extend business far beyond the closed sale.  Call GRA today to discuss how your sales team can grow business incrementally after the sale is "closed."  910.617.1817

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